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How We Began

How We Got Our Start

I grew up in the carpet industry, but never cared enough for it to pursue it.  At Colorado State University, I decided to study English and writing instead of business, and ended up with a degree and a teacher's license.  With that, I packed my bags and moved to Alaska to teach in rural villages, also known as the "bush."  After a short tour of duty, I came back to the woman of my dreams.  I taught in Longmont for a long and difficult year and then threw in the towel.  Then came an opportunity to work for the carpet mills as a carpet sales rep. 

Carpet Store Rep

Beaulieu hired me as a sales rep to call on carpet stores in Colorado.  I was responsible for opening up new accounts and educating them on the latest carpet news and styles.  I did really well my first few years with the carpet mill, but I saw a vacancy in the flooring market that led me to start my own business.  Back then, there was only one true wholesale carpet store in Colorado Springs.  I saw the opportunity and jumped right in, going from opening up new carpet stores, to owning one.

IQ Floors

Essentially, other flooring stores in the area knew me as the former English teacher who was teaching the basics of carpet.  With that professorial role, I started IQ Floors as the "smart" way to buy floors.  For the first few years, IQ Floors only sold to other flooring retailers.  That expanded to selling to "the trade," the typical wholesale business approach.  But after a few years people were coming in off the street and asking to buy carpet from us, even though we are hard to find, have difficult hours, and don't advertise.  When people would ask if we sold to the public I would jokingly say, "if you have money, we'll take it."  People kept coming in as word spread and then we dropped the wholesale mentality and embraced everyone.